is a boutique advisory firm with expertise in strategy formulation, organizational design, portfolio optimization, crisis management, and risk assessment. With experience managing complex, high-intensity business environments, Sparrow delivers tailored client solutions across industry sectors, including its distinctive sports industry practice.
Sparrow combines deep business insights with a passion for helping clients solve pressing challenges and unlock new opportunities.
Kerin Hempel, Founder & Principal of Sparrow, is a results-driven executive and strategic advisor who delivers measurable value for clients across industries. With a unique ability to combine high-level vision with detailed analysis, she transforms complex challenges into actionable plans that generate tangible results. An intuitive connector, Kerin incorporates deep insights into cultural and intangible factors that ensure long-term success.
Kerin's extensive sports industry experience includes executive leadership and advisory roles with professional sports teams, leagues, investment firms, and global sport & wellness initiatives.